What is Earned Media?

What is Earned Media?

Earned media (or free media) refers to publicity gained through promotional efforts other than attention gained from traditional forms of advertising.

Our creativejournalists-take-audio-interview-at-press-conference earned media strategies help our partners get quoted in the press and become long-term resources to the media. We’ve fielded thousands of media inquiries and authored hundreds of guest commentaries earning the trust of editors and reporters throughout the country.

H.B. Legacy has a history in developing coordinated messaging campaigns with a broad array of stakeholders, including (but not limited to) academia; agriculture; business and community groups; policymakers; and elected officials at the local, state and federal levels.

We’ll make sure you’re working with the right partners and introduce you to new ones so you can create an echo chamber and amplify your message beyond your traditional audience.